Where your competition is in Idaho
The largest concentrations of garage door companies in our Idaho data are in Boise, Idaho Falls, Nampa, Meridian, Pocatello, Lewiston, Twin Falls and Post Falls. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Boise.
The map pack in Idaho
The map pack is a three-slot race, and in Idaho it is won by review count and recency far more than by rating: 90.2% of Idaho garage door companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 161 reviews and the 90th is 477. Those are the numbers to plan around, not the median.
The website gap in Idaho
A website is the clearest marker of a garage door company that is going to compete for the map pack, and 17.2% of garage door companies in Idaho do not have one linked. Across the country the median review count with a site is 36, without one 8. If your shop is in the 17.2%, start there.
Hours and after-hours calls
35.6% of Idaho garage door companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Idaho compares
Of the 49 states in our data, Idaho ranks 32nd for the number of garage door companies, 19th for median review count, and 24th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Idaho | 87 | 35 | 17.2% |
| Colorado | 363 | 35 | 30% |
| Montana | 48 | 28.5 | 16.7% |
| Nevada | 91 | 101 | 1.1% |
| Utah | 164 | 77.5 | 12.2% |
| Wyoming | 30 | 15 | 10% |
What to do first in Idaho
- Set a review velocity. One review per job day, asked at the door, moves a 35-review shop past the Idaho 75th percentile (161) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Idaho customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 35 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.