Social media management for a garage door company
Social media does not produce emergency calls for a garage door company. It makes the company look alive when a homeowner checks before calling, and it feeds the Meta ads with creative. The content is already in the truck: the before-and-after of every install, the old spring next to the new one, a 15-second clip of a door closing quietly.
The mistake is paying someone to post stock graphics with motivational quotes. Homeowners can tell, and it makes the page look like a franchise front. The second mistake is posting nothing for four months, so the last post is from a season ago.
After two weeks, working means three real jobs a week on Facebook, Instagram and the Google profile, a shared photo folder the techs drop into, and a few posts that performed well enough to become ads.